Licensee teams with clothing and accessories brand to launch duvet and towel range.
Character World has teamed up with clothing and accessories brand Hype for the launch of an exclusive range.
The textiles licensee unveiled the first phase of the new duvet designs today (June 5) on the Hype website and on Amazon. The two digitally printed designs are available in single and double sizes.
The second phase of the launch will include a further two digitally printed duvet designs, as well as four beach towels.
A further bedding range is due to launch across retailers in time for Christmas.
“The Hype brand has grown to be hugely recognisable across the UK over recent years, and we are delighted to be able to bring it to life in bedding and accessories, all the while expanding our offering for teens,” said Tim Kilby, brand director at Character World.
“Featuring bold prints and vibrant colours, the range appeals to both males and females and is ideal for making a statement. We believe this property has huge potential and we look forward to revealing the full range later this year.”
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