Cartoon Network collaborates with Polish handbag designer, Sabrina Pilewicz.
Cartoon Network is continuing with the 20th anniversary celebrations for The Powerpuff Girls, revealing a new collaboration with Polish handbag designer Sabrina Pilewicz.
The line features three different handbag styles, each reflecting the individual characteristics and personality traits of the crime fighting trio.
It will be promoted using the slogan ‘What is your superpower?’, with Poland’s Next Top Model finalist Karolina Pisarek on board as the ambassador for the collection and the face of the launch campaign.
“We’re very proud to be announcing another great fashion collaboration for The Powerpuff Girls in EMEA, as part of our continued celebration of the brand’s 20th anniversary, and to be building on our reputation for partnering with really unique, high-end designers that have a shared DNA with PPG,” said Leila Loumi, licensing director, fashion and home, Cartoon Network Enterprises EMEA.
“Sabrina Pilewicz is a young, independent designer who, through her own strength and determination, has built a brand led by women for women. The fantastic handbag collection she’s created inspired by our superhero trio is the perfect embodiment of that with a big injection of fun too.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
