Mixed martial arts brand signs deal for first official meal delivery partner.
Mixed martial arts brand UFC has entered a new sponsorship category – teaming with Trifecta Nutrition as its first meal delivery partner.
Trifecta Nutrition is the largest all-organic meal delivery service in the US, with UFC recognising that it is a “rapidly growing market”.
Trifecta will have a branded presence at the UFC Performance Institute – the athlete training facility in Las Vegas – and an activation presence at UFC’s live events.
UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, while Trifecta will utilise UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.
“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC svp global partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”
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