Japanese licensor Toho appoints agency to represent brand in the UK and Ireland.
Rocket Licensing has revealed some monster plans for Godzilla, after Japanese licensor Toho appointed it to handle the brand in the UK and Ireland.
With two films due within the next two years – Godzilla: King of the Monsters in 2019 and Godzilla vs Kong (working title) in 2020 – plus an animated production currently streaming on Netflix, the agency believes that there will be strong demand for the licensing programme.
Target categories for licensed product include apparel, accessories, homewares, toys, novelties and gifts, publishing, stationery/social stationery, and games and puzzles.
With both classic and new movie appeal, the core target market for the brand is expected to be men and boys age 6-18, while there is also likely to be a strong secondary market for parents, gift buyers and women.
“With the arrival of the fantastic new Godzilla film in 2019 and the launch of the animated trilogy on Netflix, awareness of the property is sky-high and growing among fans old and new,” said Charlie Donaldson, joint md of Rocket Licensing. “The time is undoubtedly right for a new licensing campaign in the UK, and we are delighted to be showcasing the brand at this year’s BLE.”
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