New UK licensing agent welcomed as Angeles moves to director of global licensing.
Beano Studios has made a brace of changes – promoting Angeles Blanco to the role of director of global licensing and also welcoming a new UK licensing agency.
Angeles’ promotion follows two years with Beano Studios as part of the team that spearheaded the new licensing strategy across the brand.
In her new role, Angeles (pictured) will lead the development of Beano’s global licensing programme, working closely with new UK and Ireland agency, Rocket Licensing and international agents to develop local licensing programmes for Beano brands.
“I am looking forward to working closely with Rocket Licensing to further develop our licensing opportunities,” said Angeles. “Beano is loved across four generations, and powered by our freshly transformed brand, our new content output and rapid digital growth, we’re able to offer a unique proposition to new partners.”
Rob Wijeratna and Charlie Donaldson, joint mds of Rocket Licensing, added: “Beano has been an important part of growing up for generations and remains as relevant and important now as it has ever been.”
Bettina Koeckler continues to act as a senior consultant on the strategic development of Beano Studios brands.
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