Online wholesale and gift retailer launches shop in advance of 50th celebrations.
Coolabi Group has confirmed a new partnership with online wholesale and gift retailer, Star Editions, to create a dedicated online shop for its Clangers preschool property.
Launching in advance of the 50th anniversary celebrations for the brand, the e-shop will include exclusive product such as t-shirts. cushions, mugs, magnets, coasters, tote bags and stationery.
The new range of products will also have the option to be personalised, while Little Clangers will introduce bespoke gifts created specifically for children.
To tap into the nostalgia audience of the original Clangers series, Coolabi will also launch the Heritage range, which will include Smallfilms’ artwork from co-creator Peter Firmin.
“We are thrilled to be partnering with Star Editions to launch our very first online shop for Clangers,” said Jeremy Banks, chief executive at Coolabi. “We are introducing new creative directions, including illustrations, some softer looks and also the unique and original artwork from Clangers co-creator Peter Firmin.
“It’s an extremely exciting time and we can’t wait to see fans’ reactions. There are further ranges planned for 2019, too.”
Will Marston, ceo of Star Editions, added: “I am thrilled with the look and feel of the web shop and each and every one of the 600+ products we have created for the launch.
“Together we’ve curated some truly unique gifts which combine state of the art personalisation software and a ground breaking product offering – raising the bar in online retailing.”
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