Fast fashion retailer teams up once more with teen vlogging star after first collection success.
Primark is continuing to work with high profile influencers, launching a second collection with teen vlogging star, Saffron Barker this week.
The first range from Saffron – or Saffy B has she’s known on YouTube – was a sell out, so Primark is understandably expecting big things for the new lines.
The 18 year old has over 839,000 subscribers on YouTube and 974,000 followers on Instagram, where Saffron has been heavily promoting the new launch.
The second collection includes duvet covers, cushions, eye masks, a love heart diffuser, shaker frame, badge mug, peg lights, water bottles, hot water bottles, suitcase, travel pillow and a luggage tag among others, all with a red and pink theme.
Speaking to Primark on the retailer’s blog, Saffron said: “I’ve always loved Primark, so can’t believe I’ve been given this opportunity again. Pink and red are my two favourite colours, and although they commonly clash, that’s what makes them look so good together.
“The contrast between the colours makes each item really stand out, and definitely reflects my wardrobe choices.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
