Burgon and Ball’s Ruth Posey on the biggest challenges for the year ahead.
It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.
We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.
Today: Ruth Posey, head of sales, Burgon and Ball
“Our biggest challenge in the year ahead is the ever changing nature of the marketplace. We offer both tools and gifts, available in outlets from garden centres to department stores, and it’s recognised that this is a very challenging period for the retail sector generally and the high street in particular.
Our role is to ensure that we help our trade customers thrive in this demanding environment, bringing our licensors’ brands to shoppers’ attention.
Of course, our best opportunities also come from this ever changing environment. We place great emphasis on identifying trends and on innovation, and this is a major strength in meeting these challenges.”
This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
