Aim of the new board is to provide direction and guidance with the company’s international growth.
Kids and family market intelligence specialist, The Insights People has established a new Advisory Board with the aim of providing direction and guidance as the company continues its international growth.
The first two members of the board are Ken Faier, ceo of Epic Story Media and former executive producer at DHX Media, and Andrew Baker, former ITV executive and founder of Cantilever Group.
“We have come a long way in a short period of time, however, as we now accelerate our growth it is important that we have a well-balanced advisory board in place to shape our future development,” explained Nick Richardson, ceo of The Insights People. “This will ensure we don’t just solve the problems that clients face today, but we are developing our offering to help them create future opportunities and solve problems that they have yet to encounter.
“I am delighted to welcome Ken and Andrew to The Insights People family.”
Ken commented: “Kids are faced with so many different challenges and opportunities in our fast-changing world. Being able to get qualified data about the hopes and dreams and experiences they are going through on a global scale is incredibly valuable, actually, critical.”
Andrew continued: “The industry continues to evolve at such a rate of speed, that having reliable data and insight into the attitudes, behaviour and consumption of children has never been more important.
“I have been really impressed with how The Insights People have grown and developed, and have enjoyed working with them on a number of projects, and now look forward to sitting on their Advisory Board to help them with their continued global growth.”
The company has recently launched Kids Insights in Brazil and Mexico, with plans for more international markets.
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