Agency to expand global coffee liqueur brand into new categories.
Brandgenuity has been selected as the exclusive licensing agency for popular coffee liqueur brand, Kahlúa.
Kahlúa is the central ingredient in a variety of classic cocktails including the Espresso Martini, White Russian and Cold Brew Soda. Created in Veracruz more than eight decades ago, Kahlúa sold more than 1.5 million 9 litre cases and shipped to more than 15 markets in 2019.
Kahlúa currently has two licensee partners – White Coffee and Keurig – and Brandgenuity is now planning to build upon their success, taking the brand into new categories.
“We are so excited to get started with Brandgenuity to build a strategic and innovative licensing programme for Kahlúa,” said Tamara Urukalo, global vp marketing at Kahlúa. “Brandgenuity really understood our brand – that we are made with arabica coffee, sugar cane rum, and a sprinkling of colourful Mexican heritage with a witty, fun and inclusive personality.”
Teri Niadna, md of Brandgenuity Europe, added: “We love Kahlúa – its taste profile and its playful positioning.
“It’s the original fun-loving coffee liqueur and has all the right stuff: high awareness, a distinctive taste, great packaging and personality. Plus, who doesn’t love an Espresso Martini cocktail or an iced coffee with extra oomph? We could all do with a little fun right now.”
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