Titleist will offer a range of Lions branded accessories including golf balls, golf bags and golf club head covers, gloves and towels.
The licensing programme for the British & Irish Lions is continuing to drive ahead, with the latest partner being leading golf brand, Titleist.
Titleist will offer a range of high-specification, Lions branded accessories including golf balls, golf bags and golf club head covers, as well as gloves and towels.
The deal is the latest in a line of partnerships secured by The Point.1888, which is working with The Lions to create a new range of products ahead of the tour to South Africa in 2021.
The Titleist announcement comes off the back of strong interest in next summer’s tour, with record numbers of travel packages and tickets being sold to Lions and Springbok supporters, as well as a spate of commercial partnerships recently being announced including Vodafone, Castle Lager, Hackett, Canterbury and Famous Grouse.
“We are delighted to welcome Titleist to our growing family of licensees,” said Tom Halsey, British & Irish Lions commercial director. “Titleist products are top quality and, like the Lions, are known around the world for being a symbol of excellence.
“I am sure Lions supporters will be keen to take to the course with the number one ball in golf, featuring the famous Lions crest.”
Other deals secured by The Point.1888 include FOCO, Vision Sports Publishing, Danilo, Zak, Oddballs, Game on Glove, Brecrest, BDA and Zenith.
Hannah Stevens, head of retail at The Point.1888, continued: “We are absolutely delighted to bring two iconic brands in golf and rugby together to offer fans a unique collection of products to celebrate the Lions Tour.
“As a retail-first brand extension company we are actively planning for a truly spectacular summer of rugby with our retail and new licensee partners.”
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