Blonde Sheep Licensing brokers deal which includes bedding, blankets, towels, beanbags and more.
Character World is the latest licensee to sign up with Swizzels Matlow and its portfolio of brands.
Brokered by Blonde Sheep Licensing, the licence covers bedding, blankets, towels and beanbags among other items.
The range is due to launch later this year, with an initial range focused on Love Hearts bedding. Further lines will be added throughout the year.
“Character World are delighted to be working with Swizzels,” commented Tim Kilby, brand director at the licensee. “We are looking forward to bringing Love Hearts to life in homes throughout the UK later this year.”
Natasha Dyson, md at Blonde Sheep Licensing, added: “It’s fantastic to have Character World on board for the bedding category. The Swizzels brands have broad appeal and their bright colours paired with Character World’s retail network will add cheer to bedrooms all over the UK.”
Blonde Sheep Licensing is continuing to target other opportunities for the brand in categories including jewellery, toys and social greetings.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
