New branded handwash will join Fun Editions line from the summer.
The Love Hearts brand will be appearing on bottles of Carex handwash from the summer.
The popular Swizzels Matlow property will be joining the Fun Editions range of handwash.
Carex UK ran a number of competitions throughout February asking for consumers to vote for the colour – either pink or purple. Shoppers had the chance to get their hands on one of 50 bottles before they hit retail shelves.
The Love Hearts brand already features on a select range of consumer products, including running and cycling tops from Scimitar Sports among other lines.
