Bhavisha Vadgama, art director and senior agent at Advocate Art, highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Bhavisha Vadgama, art director and senior agent, Advocate Art.
Bonne Fêtes: “After COVID, we think that celebration will be a big thing for everyone, and swanky cocktail parties, glitter and glamour paired with elegant muted tones will be a trend. With pops of colours to add contrasting accents.”
Boogie Wonderland: “This retro look is making a comeback and it’s all about projecting positivity. We love the graphic, bold patterns, bright colours, integrated type and vector style. It’s a celebration of type and delivering empowering messages which ties in well with how big of a trend mindfulness has become too.”
Blazing Hotchpotch: “This trend is also very graphic and stylised, that makes the kitsch look trendy. The colour palettes revolve around the Pantone colours of the year; PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. We think more contrasting, minimal colour palettes will be leading the way in design and be more texture focused, too.”
(Main image: Dramatic contrasting colours from Charlotte Pepper (from Advocate)).
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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