This ad will be closed automatically in X seconds.

adidas Originals clicks once more with LEGO

The Danish brand brings its signature aesthetics to one of adidas’ most iconic silhouettes.

Having first come together for the A-ZX series, this season adidas Originals and the LEGO Group have teamed up to present the ZX 8000 ‘Bricks’ collection.

Bringing the Danish brand’s signature aesthetics to one of adidas’ most iconic silhouettes, the collection marks the next stage in a partnership inspired by limitless creativity.

The footwear collection plays host to six trainers, each made up in one of the primary LEGO colours: Red, Green, Yellow, Blue, Black and Grey.

The classic construction is based on the original ZX 8000 material composition, while each pair in the collaborative Bricks offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, plus a TPU heel counter which emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigures.

The collection will launch on Friday 7 May.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.