Bulldog Licensing secures licensee to create adult and children’s socks for evergreen brand.
Bulldog Licensing has welcomed Roy Lowe & Sons to the licensing programme for evergreen brand, Care Bears.
The company will be developing a range of socks based on the residents of Care-A-Lot for both adults – who have grown up with the property – and children, who are being newly introduced to the brand through fresh toy lines, a new TV show and the popular Care Bears: Unlock the Music videos.
Roy Lowe & Sons is also set to include Care Bears in its Roy’s Boys cosys and matching adult and kids cosy socks, launching in late 2021.
“Care Bears offers the adult side of our customer base a fresh, nostalgic feel with a real throwback brand, while also appealing to kids,” commented Ben Lowe, account manager at Roy Lowe. “It fits in perfectly from the fashion end, to the more novelty side of socks.
“Working with the Bulldog and Care Bears’ teams has been a pleasure and we can’t wait to bring these new concepts to people’s feet.”
Rob Corney, md of Bulldog Licensing, added: “We are really excited to be working with the team at Roy Lowe who are developing lovely designs to appeal to Care Bears fans of all ages. Care Bears continues to be a much-loved brand and consumer appetite for heritage properties is at an all-time high at the moment, so it’s great to get some new Care Bears’ products into their hands.”
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