Bulldog Licensing secures apparel licensee to create day and nightwear ranges for property.
Brand Alliance has inked a deal with Bulldog Licensing – which represents the licensing rights for LIFE throughout Europe – to create a range of adult apparel based on the brand.
The LIFE brand combines the iconic LIFE logo – made famous by the eponymous magazine – with pictures from the brand’s extensive photographic library. LIFE magazine photojournalists captured some of the 20th century’s most defining events, historic figures and nature, making up 10 million images.
With such a vast resource available for licensing, the LIFE collection has enjoyed a key presence across UK fashion retailers, as well as strong sales in the categories of greetings cards, calendars and wall art.
The Brand Alliance range will consist of day and nightwear.
“Brand Alliance is a perfect fit for LIFE, its fashion forward, high quality ranges have a great synergy with the brand, and we’re looking forward to seeing the first designs,” commented Rob Corney, md of Bulldog Licensing. “The LIFE brand offers a wealth of material for licensing partners, giving them a free rein with creative direction, while also offering immediate recognition with consumers throughout Europe.”
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