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Bravado Germany rocks out with Arch Enemy

The new merchandise deal will see products for the heavy metal band launch across Europe.

Heavy metal band, Arch Enemy has partnered with Bravado Germany on a new pan-European merchandise deal.

The band – which boasts decades of successful album releases, extensive touring and a dedicated global fanbase – will work with the merchandise heavyweight on stylised items and eco-friendly policies in relation to its entire merchandise business for Europe. This covers tour, online and retail.

“We are proud to have Arch Enemy on our roster, they have such an extraordinary legacy,” commented Michael Hahn, general manager of Bravado Germany. “We look forward to creating a range that is truly authentic, something they and their fans can cherish.”

Angela Gossow from Kult Management, added: “I am stoked to be working with a company with such focus on customer care, high quality, certified, organic garments and fair-trade standards. It was time to step up the game whilst staying true to our DIY policy of creating artwork designs and picking selected merchandise items ourselves.

“We are control freaks, yet happy to benefit from the large-scale professional infrastructure and support of Bravado Europe. Especially in times like these we appreciate the support and constructive cooperation with the Bravado team. Thank you all for being a part of our journey for 25 years now. We are here to stay.”

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