Around the world: “2021 was better than expected for us given the challenges”

Xilam Animation’s Capucine Humblot talks success for new original property Oggy Oggy and how further growth is planned for 2022.

From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.

Today – France: Capucine Humblot, head of licensing and merchandising, Xilam Animation.

“2021 was better than expected for us given the challenges everyone was facing. It was a hugely important and successful year for our new original property, Oggy Oggy – a preschool spin-off to our Oggy and the Cockroaches franchise. The CGI series launched globally on Netflix in August and we secured Simba Dickie Group as the master global toy partner for the brand. We also brought several licensing agents on board for the brand in key markets.

We’ll be working on expanding the licensing offering for Oggy Oggy with the aim of securing new partnerships for key categories, such as games, publishing, fashion, gifting and more. Retail activations will also be a key focus for this year.

For 2021, my word would be ‘patience’ – we all faced another year of many different challenges, but by being patient with one another, we were able to get through it together. For 2022, I hope the word ‘enthusiasm’ will encapsulate the year as we once again come together to positively embrace new challenges, projects and opportunities, and to hopefully build a brighter future for us all.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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