Jehane Boden-Spiers, md of Jehane, highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Jehane Boden-Spiers, md, Jehane.
Urban Garden: “There will be an increased shift towards depicting gardens in urban environments. This is a trend I have already encouraged my own artists to embrace in preparation for 2021/2022 and we have already seen a positive response from licensees.”
Relatable: “The many months we have spent at home are not only having an impact on how we relate to each other, but also on design trends. Relatable illustrations which reflect everyday experiences will be increasingly popular.”
Around The World: “I predict an increased popularity of artwork featuring maps, different cultures and countries, and famous cities around the world. Travel has long inspired design. Travel enthusiasts will find creative ways to weave reminiscences of travels into their homes and daily lives.”
(Main image: Urban Gardening © Caroline Bonne Muller (from Jehane)).
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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