Asda puts spotlight on growing trends

Buyer Scott Macrae on the integration of technology, Disney, Harry Potter and Love Island.

Asda has highlighted some of the key trends which are having an impact on the licensing space as it moves into the key fourth quarter.

Speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards, Scott Macrae (pictured), buyer of men’s, women’s and kids’ footwear and accessories at Asda, highlighted the growing integration of technology into product design as a trend to watch.

“One trend that is set to grow and grow is the integration of technology into product design as this is the key way of licensed properties to engage with the consumer,” Scott said. “We stock a range of wine where the wine label comes to life using AR.

“Wouldn’t it be great if on a pair of children’s trainers that by pointing a phone at them you could have Mickey Mouse sitting on your foot talking to you? It will come.”

Scott also pointed out that Disney looks set for a strong 2019 with “its full roster of multi-generational films, such as Toy Story 4 and Aladdin”.

Scott continued: “Harry Potter is set for further growth, you cannot deny the impact Primark has had in re-establishing this as a popular property that also appeals to adults.

“The outsider this year though has to be Love Island, who could have foreseen the extent of its popularity?”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Primarknew500x500
 
'No plans in the near future' for trial says retailer after stories began circulating....
LFAmnesty500x500
 
Proceeds from raffle will be split between The Light Fund and Amnesty International....
DPikachu500x500
 
Special event will be promoting the upcoming Detective Pikachu movie....
NNGOT500x500
 
Giftware licensee unveils collections for Game of Thrones and AC/DC....
emojiromwe500x500
 
Fast fashion brand teams with emoji for fashionable new apparel collection....
Chelseavase500x500
 
New vase marking 2018 Plant of the Year to launch at 2019 RHS Chelsea Flower Show....
Get the latest news sent to your inbox
Subscribe to our daily newsletter