New collaboration takes inspiration from the sweet brand’s logo on a wide range of products.
Perfetti van Melle’s Chupa Chups property has teamed with Asian shoe brand, Shoopen.
The collaboration has used the concept of ‘Sweet Next to Sweet’ and can be found in both Shoopen and Shoopen Kids stores.
The collaboration combines Shoopen’s basic design with the vibrant Chupa Chups logo on a collection of shoes and socks (women’s flat and casual shoes, sneakers, flip flops), plus pouches and backpacks.
“Shoopen has created a vibrant collection of accessories for the whole family with the central theme of the Chupa Chups logo that perfectly captures the fun spirit of our colourful brand,” commented Marta Ballesteros, area licensing manager at Perfetti van Melle.
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