Comparethemarket.com turns Aleksandr and Sergei into super heroes for new campaign.
With the release of Batman v Superman: Dawn of Justice on March 25, the Warner Bros. marketing machine has notched up a gear – and the latest tie up sees Comparethemarket.com turning its meerkat mascots into super heroes.
A new TV campaign will begin from March 4, with Aleksandr and Sergei going all out to get to the cinema despite a car breakdown.
To tie in, two limited edition meerkat toys inspired by Batman and Superman will be available to customers who buy insurance or switch energy with the website.
Mark Vile, marketing director at Comparethemarket.com, told The Drum: “We’re passionate about rewarding loyalty and believe our new partnership with Warner Bros. Pictures gives us the opportunity to build on our already successful rewards programme by introducing our most heroic offer yet, fusing Meerkat Movies with customers’ previous love of the character toys.”
