“Working with Battersea has been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”
Battersea has teamed up with Jude’s – Britain’s first Carbon Negative ice cream and desserts company – to launch a new ice cream range for dogs.
The range is made using real fruit purees and includes Strawberry and Apple and Banana flavours. 5% of sale proceeds will be invested back into the charity.
The deal was secured by The Point.1888, the brand licensing agency for Battersea.
“As a family of dog-lovers we are delighted to launch Ice Cream for Dogs so now the whole family, including the pooch, can enjoy our utterly delicious ice cream,” commented Chow Mezger, md of Jude’s. “Our family Jack Russell Tinker loved being chief taste tester and we’re pleased to say that Ice Cream for Dogs has her full approval.
“Working with Battersea has also been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”
Sarah Van Kirk, licensing manager at Battersea, added: “Battersea is delighted to be working with an innovative and environmentally conscious UK based company like Jude’s. We’re really excited about this collaboration with royalties from each product going directly towards the care of dogs and cats.”
Gabbi Langdorf, senior international and brand manager at The Point.1888, continued: “We love working with brands with purpose and are thrilled that such an innovative product will be raising funds to help support Battersea’s important work. The timing of the launch couldn’t be better – long may this great weather continue.”