Famous American concert hall signs agency as brand extension licensing partner.
Famous New York concert hall, Carnegie Hall has signed up Beanstalk as its exclusive brand extension licensing agency.
The new partnership will see Carnegie Hall aim to reach an even wider audience, while complementing its music education programmes.
Beanstalk will be looking at opportunities in categories and experiences including children’s publishing, branded retail shops, premium headphones and home entertainment.
“Beanstalk is honored to work with the prestigious Carnegie Hall to develop a licensing program in North America,” said Linda Morgenstern, vp brand management at the agency. “Carnegie Hall has such a rich history and powerful brand to extend into products such as premium headphones and home theater equipment.
“In addition, we will leverage Carnegie Hall’s innovative music education programmes to further enlighten children about music in all its forms through book publishing.”
Clive Gillinson, executive and artistic director at Carnegie Hall, added: “We are excited to partner with Beanstalk to increase the circle of people worldwide who engage with Carnegie Hall and the best in music.
“We look forward to working with Beanstalk to develop new partnerships that reflect Carnegie Hall’s commitment to excellence and sense of musical discovery.”
Since opening in New York City in 1891, Carnegie Hall has hosted some of the finest artists representing a vast range of music and performances. It is also dedicated to creating innovative education and social impact programmes which reach over half a million people throughout the city and beyond.