President and coo, Richard Dickson, and head of global consumer products and franchise marketing, Roz Nowicki will keynote on day three of the virtual event.
Licensing Expo Virtual has confirmed that Mattel’s president and coo, Richard Dickson, and head of global consumer products and franchise marketing, Roz Nowicki will keynote on the third day of the event, which is set for 24-26 August.
Richard and Roz will take the virtual stage in a fireside chat titled ‘Mattel and Living its Brand Purpose’, exploring how the IP-driven, high performing toy and entertainment company empowers the next generation by introducing purpose-driven products from its suite of iconic brands.
“We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them,” commented Richard. “Licensing is a powerful tool that enables us to build brand stories and reach a global audience – Roz and I could not be more excited to share our learnings that attendees can incorporate into their work.”
Anna Knight, vp of licensing at Informa Markets, added: “Year after year, Mattel is an industry leader in delivering new products that not only excite consumers but bring characters and stories to life in a meaningful way.
“We are thrilled to announce that Richard and Roz will impart learnings from their work that spans a full range of toy and entertainment brands across categories.”
As well as the keynote, the final day of the virtual event will also see a selection of exhibitors taking part in the new Digital Brands Roadshows. These are a collection of curated exhibitor case studies designed to spotlight brands and IP, which will be broadcast live.
Licensing Expo Virtual also confirmed some of the experts as part of the exclusive retail programme, composed of ‘Ask me Anything’ live Q&As and sessions on how brand licensing can support your retail business.
Speakers for this programme include Steven Heller, founder, The Brand Liaison; Andrew Cohan, co-founder/co-ceo, ACI Licensing; Sharon Weisman, ceo, PowerStation Studios; Michael Connolly, founder and ceo, Retail Monster; Julia Redman, retail expert, Buyers Eye; Ankit Mangal, director, Wayfair; and The Insights Family.