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BLE confirms Globalisation of Sport keynote

Special panel session will feature executives from the RFU, FIFA and NBA.

Brand Licensing Europe has confirmed the keynote session for next week’s eagerly awaited showcase.

The Globalisation of Sport keynote panel will take place in the Licensing Academy on Tuesday October 11 from 12.30pm to 13.30pm.

The panel of experts will include Andy Ward, head of merchandise and licensing at the Rugby Football Union (RFU); Vandana Balachandar, vp, global merchandising, EMEA, National Basketball Association (NBA); and Andreas Pletl, retail and licensing manager Asia-Pacific, Fédération Internationale de Football Association (FIFA).

The panel will be led by Tony Lisanti, global editorial director of License Global.

The panel will be discussing the current trends in global sports licensing, giving attendees their view on the major opportunities, where the future of the market is heading and how you can take advantage of the global market.

Brand Licensing Europe runs from October 11-13 at London’s Olympia. Head to the official website – – to find out more and to register to attend.

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