This ad will be closed automatically in X seconds.

Blues’ parent company acquires Paul Dennicci

Licensed babywear specialist becomes part of CWI/Suntex and Mitsui & Co group of companies.

Licensed babywear specialist, Paul Dennicci has confirmed that it has become part of the CWI/Suntex & Mitsui & Co group of companies.

The group also owns Blues Clothing, Cohen and Wilks and Brecrest, as well as Smithy Green and GWG Garments.

Andrew Farrow, md of Paul Dennicci, commented that there was “perfect synergy” with the group of companies, with the licensee becoming part of a global network which will aid its plans to remain the number one in licensed babywear.

Andrew said: “It is my pleasure to join this esteemed group. It is business as usual for Paul Dennicci – for myself and all our dedicated staff, distribution warehouse and office, nothing is changing. We will continue to work with all our clients factories and licensors to ensure that we deliver great product to all our customers.”

Paul Dennicci has been much lauded for its work within the licensed babywear category. It has picked up Best Licensed Preschool Apparel Range (0-5 years) at The Licensing Awards for the last three years – for its Peter Rabbit Collection for Mothercare (2017), Star Wars Babywear for Tesco (2016) and Star Wars Baby Range for Mothercare (2015).

In addition, the Star Wars Baby Range for Mothercare was also awarded Best Preschool Apparel or Accessories Range at the Progressive Preschool Awards in 2015.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.