This ad will be closed automatically in X seconds.

Brand & Lifestyle Licensing Awards’ food for thought

This year’s Brand & Lifestyle Licensing Awards will offer a fully vegetarian menu for the first time in its eight-year history, as the event moves forward on its sustainable journey.

To help minimise the carbon footprint of the event, the chefs at the Royal Lancaster London have carefully crafted the menu for the B&LLAs, which takes place at the hotel on Thursday 27 April, to maximize the taste, while minimizing the cost to the planet.

As Max Publishing, owner and organisers of The B&LLAs is a founding member of Products of Change, as part of its sustainability journey it took the decision to move to a vegetarian menu.

Klimato, specialists in calculating restaurant dishes’ carbon emissions, has partnered with the Royal Lancaster London to reduce the carbon footprint of the banqueting and restaurant sector. The carbon footprint of each dish will appear on the B&LLAs’ menu. According to Klimato, the average lunch or dinner is around 1.6kg CO₂e – the vegetarian menu selected for the B&LLAs comes in at 0.9 CO₂e, well below the average, and still tastes great.

“While we have always offered a vegetarian pre-ordered option at the B&LLAs, when we delved into the carbon footprint of the likely dishes for the event, we were shocked at the disparity between the meat options and those that are plant-based,” commented Jakki Brown, md of Max Publishing, which owns and organises the B&LLAs. “So, turning our historic practice on its head, as part of our sustainable journey, at this year’s B&LLAs, the main course will be a delicious Roasted Vegetable Wellington, which has low a carbon footprint of 0.3 CO₂e, though guests will be given the option to pre-order a Roast Rib Eye and Braised Beef Short Rib dish, which has a carbon footprint of 8.3 CO₂e, some eight times higher.”

The menu modifications are just part of a number of sustainable changes the Royal Lancaster London is making. The venue will be hosting the B&LLAs for the first time this year, while it also works with Max Publishing on a number of its other awards including the Progressive Preschool Awards and The Henries greeting card awards.

From the beehives on its roof to the energy-efficient kitchens, it is mindful of all that can be done to reduce energy consumption, conserve natural resources, increase recycling and reduce waste. It is also on a drive to minimise food waste to almost nil.

The B&LLAs 2023 Menu – Thursday 27 April 2023, Royal Lancaster London Hotel


Twice-baked Cashel Blue Cheese Soufflé served with a Wild mushroom, Soft Herbs and Dijon Mustard Sauce, watercress oil (v, 0.4 CO₂e)

Main Course

Roasted Vegetable Wellington served with Root Vegetable and Broad Bean Cassoulet, Plum Tomato Emulsion and Chive Mash (ve, 0.3 CO₂e)


Lemon Drizzle Delice with a White Chocolate and Nibbed Almond Base topped with Yuzu Curd, an Almond Crisp and Gold Leaf, served with Raspberry Sorbet (v, 0.2 CO₂e)

Coffee and Petit Fours

The Brand & Lifestyle Licensing Awards 2023 takes place on Thursday 27 April at the Royal Lancaster London. You can check out the finalists by clicking this link.

For tables and tickets for the Brand & Lifestyle Licensing Awards 2023, please contact Clare at Createvents on or call 0118 334 0085, or you can reserve and pay online at the Max Publishing Digital Box Office.

In a deal brokered by Larkshead Licensing, Sophie’s artwork will feature on a range of Luverre’s products from tabletop to dramatic floor standing pieces. ...
Lush, Nickelodeon and Paramount Consumer Products have revealed a new SpongeBob SquarePants collaboration tied to SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative....
Carte Blanche Greetings has completed the first phase of a major consumer research programme into the brand which confirms its high standing with the public both in awareness and their purchasing decisions....
There is now just one week remaining before PG Live 2023 opens its doors at the Business Design Centre in London's Islington - but there is still time for licensing folk to get involved....
WildBrain CPLG and SEGA are clocking up the global licensing partnerships for Netflix series, Sonic Prime - continuing to build on the fandom of the Sonic the Hedgehog franchise....
Bulldog Licensing has confirmed major wins in licensing, broadcasting and at retail for Moose Toys' Magic Mixies....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.