Deckled Edge and Ioguis named as this year’s finalists in prestigious competition.
A brace of brands have been announced as the finalists in this year’s License This competition.
The shortlisted entrants will now have the chance to pitch their properties in front of a live audience and a panel of expert judges at 1.15pm on Thursday, October 12 at Brand Licensing Europe.
This year’s finalists are:
- Deckled Edge – the art and design studio specialises in greeting cards, gift wrap and art prints. The UK-based growing art brand has a natural approach and an aim to bring joy through pigment/paper/pen.
- Ioguis – the Spanish brand is five illustrated friends who live in the woods and meet a yoga master who teaches them the philosophy of yoga through games, postures and wisdom. The story has been designed to invite children to learn how to handle their emotions and habits and encourage them to practice yoga.
“License This improves every year,” said Kelvyn Gardner, md of LIMA UK, who will led the judging panel. “The success of previous entrants, and not just the winners, is encouraging wider participation, with everything from digital media concepts through art/design and even a brand or two now.
“This sets a challenge for the judges, almost comparing apples and oranges, but it’s a fascinating process and this year’s finalists have great merit.”
Kelvyn will be joined on the judging panel by Sam Ferguson, Jazwares; Jane Evans, JELC; Dan Grant, Danilo; and Clare Piggott, Larkshead Media.
Last year’s License This winner was Charlotte Read with May the Thoughts Be With You (pictured above with Kelvyn Gardner accepting her prize).
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