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Bulldog confirms multi-product Popeye x Skinnydip deal

Bulldog Licensing – which represents Popeye in the UK on behalf of brand owner King Features Syndicate – has confirmed a new deal for the classic brand with Skinnydip.

The deal comes in the year that Popeye is celebrating 95 successful years. His signature muscle-enhancing diet of spinach and his catchphrases “I Yam What I Yam” and “Well Blow Me Down!“ have inspired thousands of comic strips, hundreds of books, and over 600 episodes of cartoon content, not to mention songs, posters, films and much more.

“The humour, striking designs and amazing levels of awareness that Popeye can boast have come together in a witty and wonderful selection of cases that will add originality and humour to every iPhone,” commented Vicky Miller, licensing director at Bulldog. “It’s a great tribute to Popeye as he turns 95 from a company that is a leader in its field.”

Hanna Netherway, licensing manager at Skinndydip, continued: “Popeye and his signature look and style have been world-famous for 95 years and are still instantly recognisable today. It’s great to be working with Bulldog on this amazing property. Inspired by a true cartoon great, these Popeye iPhone cases really pack a punch.”

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