GB eye’s md, Charlie Chester talks about the impact of COVID-19 over the past four months.
All this week, LicensingSource.net will be catching up with a selection of licensees across key categories to ask them how their businesses have been impacted by COVID-19 and what conversations the industry needs to be having to aid recovery.
Today: Charlie Chester, md, GB eye.
“Business was impacted for us from mid-March; at that point we had already started planning for lockdown which seemed inevitable. Initially we decided to keep trading with a skeleton staff however, due to our strong online presence, sales have been better than expected.
We have had month-on-month growth in poster, mugs and frame sales, all of which we manufacture in-house so can manage the process safely and quickly.
We have found licensors and agents to be very flexible and understanding, really highlighting the fact that our business is built on strong partnerships. COVID-19 has affected all businesses large and small. We have been in business for over 35 years and our long-term relationships with licensors, suppliers and customers are vital.
We have been pleased how everyone has pulled together to ensure that these deals and relationships continue and hope this will be the case for years to come.”
This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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