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Business in Lockdown: “We need to re-prioritise and work smarter than ever before”

Character World’s Danny Schweiger on how the huge challenges everyone has faced have also created a more empathetic culture.

All this week, will be catching up with a selection of licensees across key categories to ask them how their businesses have been impacted by COVID-19 and what conversations the industry needs to be having to aid recovery.

Today: Danny Schweiger, joint md, Character World.

“As most organisations restructure to make themselves relevant to the new world, all businesses will need to re-prioritise and work smarter than ever before.

We are all also facing many threats over the coming months including a potential second wave, future lockdowns and let’s not forget Brexit developments. Probably the biggest concern will be when government furlough support ends.

Coming together as a licensing community in person at exhibitions might be a challenge in the next 12 months, which won’t help as there is no replacement for face to face meetings.

Besides learning more flexible effective ways of Zoom working, I have really enjoyed the opportunity to get to know people better as they relax in their own homes.

From a business point of view the huge challenges we have all faced have created a more empathetic culture, while personally it is has been a fantastic opportunity to enjoy living at a slower pace while recalibrating the balance to my life.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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