Licensee will launch new titles, formats and extend reach of range into new countries.
Carousel Calendars and National Geographic have extended their successful partnership.
Continuing into a third year, the deal will see the launch of new titles, formats and, in a major move for the calendar company, extend the reach of the range into new countries.
The deal was brokered by IMG.
The current range published by Carousel Calendars includes a number of wall calendars, two slim calendars and a Photo of the Day box calendar, all including National Geographic’s iconic imagery.
For the 2021 dated collection, additions such as an A5 diary and a 64 X 48cm large-scale format will offer fresh options, with the large formats developed in particular to really showcase the photography of National Geographic. Up to 15 extra titles will be added, extending their offering to more than 30 different titles, focusing on National Geographic’s strong animal and landscape imagery.
With sales exceeding expectations in the UK, Carousel Calendars will be branching out into Europe, with the new 2021 range available in major European countries including France, Norway, Spain and the Netherlands.
With National Geographic’s approach to the planet, Carousel Calendars is seeking to develop the range to make it as environmentally friendly as possible. The company has made a number of recent changes in this direction including replacing shrink-wrap packaging with recyclable options, removing and replacing excess plastic, and using responsibly-sourced paper.