British lifestyle brand, Cath Kidston is looking to expand into the home, fashion and gifting areas internationally, appointing Beanstalk to support its plan.
The agency will now look to extend the Cath Kidston brand into new areas for all the family, with a focus on key geographic markets.
“We are thrilled with the new partnership that leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways,” commented Melinda Paraie, ceo of Cath Kidston. “The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”
Louise French, svp business development and operations at Beanstalk, added: “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces.
“The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing programme.”
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