Exclusive line of bedding and accessories to debut in Toys R Us in March.
Character World has added the Care Bears brand to its portfolio.
The licensee has produced a full Care Bears collection including duvet covers, fleece blankets, cushions and bean bags.
The range will debut exclusively for a month in Toys R Us in March, before rolling out to retailers across the UK.
Tim Kilby, brand director of Character World, said: “It’s fantastic to be creating a new range for such a well-loved brand with a global fan base. The Netflix revival means the property continues to appeal to new audiences. Parents remember playing with Care Bears themselves and their children are now also developing a real attachment to the brand.
“There’s been lots of excitement about the release of the new TV series and I can see Care Bears remaining a firm favourite. With the 35th anniversary of Care Bears in 2017, we’re expecting big things for this brand.”
Care Bears originally appeared in 1981, but is now enjoying a resurgence thanks to Care Bears and Cousins, which premiered on Netflix in 140 countries in November 2015.
