The Box Out Group secures multi-year licensing deal with Hearst Magazines.
Cosmopolitan magazine is launching its first ever subscription box offering.
The launch of COSMObox has come about thanks to a deal between The Box Out Group and Hearst Magazines, which was brokered by IMG – Cosmopolitan’s global licensing representative.
Aligned with Cosmopolitan’s mission to ‘inspire fun, fearless females’, the COSMOBox delivers readers a unique collection of products curated by Cosmopolitan editors.
Each themed box is filled with an assortment of products valued at over $60 for $29.99 per month.
For example, the current box includes L’óreal Paris Ever Pure Deep Moisture Hair Sheet Mask, Finishing Touch Flawless in Blush, Dove Anti-Stress Miceller Water Beauty Bar and Neutrogena Radiance Boost Brightening 100% Hydrogel Mask among other items.
“The Box Out Group is an established leader in subscription box marketing, and we’re very pleased to collaborate on this new monthly offering to deliver all of the latest must-have items in beauty, lifestyle and fashion directly to our readers,” says Steve Ross, global chief licensing officer and head of Brand Development for Hearst Magazines.
“With Cosmo’s brand authority, the value proposition of our COSMOBox for avid readers of the magazine and brand-enthusiasts stands alone.”