Popular tabletop game, Dobble is taking up residency at Thorpe Park for the summer – with the brand taking over the theme park’s classic tea cup ride.
The new Dobble Tea Party launches on Saturday 18 March for a special preview day, before opening to the general public from 24 March.
Reflecting the fast-paced nature of the tabletop game – which sees players race to match the identical symbol between cards – Dobble Tea Party will take visitors tea cups for a spin while twirling and whirling around the gigantic classic teapot. The ride will feature Dobble branding throughout including the signature purple colour and hand character as featured on the game packs.
As part of the partnership, Dobble will also create a special Thorpe Park Resort edition of the game featuring symbols of the theme park’s rides and events such as Stealth and the award-winning Halloween event Fright Nights. The exclusive packs will be available on a complimentary basis to guests staying at Thorpe Park Resort’s on-site hotel Thorpe Shark Cabins later this year.
“We are delighted to be launching the Dobble Tea Party,” commented Jo Shapley, nationals marketing manager at Asmodee. “As the UK’s most thrilling theme park, Thorpe Park Resort is the perfect partner for Dobble and we are excited to be bringing these two family brands together to offer the ultimate experience this season.
“The partnership marks the next step in the Dobble journey, as it continues to grow, we hope to bring more experiential opportunities for consumers to interact with this well loved brand.”
Natalie Dilloway, head of marketing at Thorpe Park Resort, continued: “We are so excited to welcome Dobble to Thorpe Park Resort. We’re always on the lookout for new experiences and partners that fit our brand, so combining our classic teacups ride with such an iconic game is a great opportunity. Plus, introducing an exclusive Thorpe Park Resort Dobble edition to our on-site hotel Thorpe Shark Cabins, later in the year is the perfect way of truly integrating both brands in a fun way.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
