Actress to design special edition footwear collection for global launch in 2018.
Hollywood actress Drew Barrymore is to launch a special edition collection with Crocs next year.
The Drew Barrymore ♥ Crocs line will roll out from spring 2018 and will combine ‘comfort and bold colours with touches of Drew’s personal design style’.
Drew began her collaboration with Crocs in 2016, coming on board as part of its ‘Come As You Are’ campaign as one of four ambassadors for the brand.
The product collaboration will feature two collections of special-edition shoes for women and children, with the first launching to consumers worldwide in February 2018 featuring bold colours and custom-designed charms on special-edition Crocs Classic Clogs, Crocband Clogs and Sloane Slides.
The second collection will launch in May 2018, and will feature exclusive graphics on Crocs Classic Clogs, Crocband Clogs and Sloane Slides, as well as Isabella Sandals and Flips.
“Collaborating on the Drew Barrymore ♥ Crocs line was a natural next step in our partnership,” said Drew. “I’m thrilled to share the love I put into designing these styles with the world.”
Michelle Poole, Crocs svp of global product and marketing, added: “Drew has been hands-on in making sure that our Drew Barrymore ♥ Crocs collaboration personifies her optimistic personality, upbeat attitude and unpretentious spirit, while continuing to celebrate one-of-a-kindness through the universal feeling of love.”
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