Licensing Expo has revealed the first wave of exhibitors for the 2024 show, which is returning to the Mandalay Bay Convention Center in Las Vegas form 21-23 May.
Organised by Informa Markets’ Global Licensing Group and sponsored by Licensing International, the event will showcase thousands of the newest, most popular and evergreen IPs from toys and games, sports, video games, anime, film and TV, food and drink, fashion, corporate brands and other categories.
With a thematic focus of ‘Brands at Play’, particular emphasis will be given to the power play holds in every stage of life and the creativity it allows when building brands. Visitors will see this live through immersive activations, educational content, tailored meeting spaces and thousands of new and established brands.
“Licensing Expo is the one event destination in 2024 that will bring together brand owners, licensing agents, manufacturers and retailers from across the globe all seeking new business opportunities, the latest in consumer trends and the hottest upcoming properties available to licence,” commented Anna Clarke, svp licensing, Informa Markets.
“As the landscape of the industry is fast evolving with market consolidation and expanding verticals, Licensing Expo hosts the most important platform annually to connect in-person with what is happening, gain perspective of what will come and benefit from the unmissable value of face-to-face conversations with everyone in the licensing community. It is the only meeting point for all things licensing year-round, with this year drawing a focused lens particularly to brands at play.”
Notable companies already confirmed to exhibit include BBC Studios, Crayola, Crunchyroll, Nintendo, Pokémon, Tetris, Minecraft, Hasbro, Riot Games, SEGA, Sony Pictures Entertainment, Paramount, Netflix, Smiley, Chupa Chups, Bandai Namco Entertainment America, NECA, Scholastic, Spin Master, Tokidoki, Ubisoft, NBCUniversal, CAA Brand Management, Boy Scouts of America, Joester Loria Group, Beanstalk, The Smurfs, Toei Animation, The Coca-Cola Company, Peanuts, Moonbug, Legendary Entertainment, Amazon MGM Studios, Penguin Random House, Epic Rights, Pocket.Watch, XOMG Pop, JoJo Siwa, Brandgenuity, Panama Jack, Jazwares, Maui & Sons, ROBBiArt and CD Projekt Red, with more to be announced in the coming weeks.
Registration for the show is open now (and can be accessed by clicking here), with retailers and decision makers already registered including Abercrombie, Urban Outfitters, Danone, Amazon, Deichmann, Hobby Lobby, Pacsun, Walgreens, McFarlane Toys, Hallmark Cards, Crocs, Mad Engine and Ross Stores.
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