Japanese retailer Graniph unveils limited edition range inspired by character.
Japanese retailer, Graniph has launched a limited edition apparel range inspired by the popular picture book series, Elmer the Patchwork Elephant.
The Elmer artwork has been developed by Graniph’s design team into a striking capsule collection. This has been displayed in feature windows and activations, alongside character wall art and Elmer books in Graniph’s 120 stores.
Founded in 2001, Graniph pioneered the fusion of art and fashion on t-shirts. Through collaborations with cutting edge artists from around the world, Graniph aims to provide its customers with the freshest limited edition products at a competitive price.
The deal was brokered by Japanese agent, Tuttle Mori.
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