Agency to build up and manage English Heritage’s lifestyle, home and gardening licensing.
In a boost to the brand licensing activity that recently saw the announcement of a new global spirits licensee, English Heritage has appointed Golden Goose to build up and manage its lifestyle, home and garden licensing.
“As the custodians for 400 sites, many with stunning gardens, that receive 10 million visitors a year, we are looking forward to working with Golden Goose to create an exciting range of licensed products that will capture our expert team’s passion for authentic storytelling alongside the hugely recognisable English Heritage brand,” commented Kingston Myles, head of commercial development at English Heritage.
With the strong increase in staycations, the organisation’s near one million members and 100 existing English Heritage retail outlets, the main ingredients for a successful licensing programme are already in place, believes Adam Bass, director at Golden Goose.
Adam commented: “We love the passion, authenticity and history behind the English Heritage brand, and can’t wait to develop the quality of products that this prestigious programme deserves.”
The account team working on the English Heritage licensing programme, alongside new business director Martin Clark, will include two of Golden Goose’s latest hires – Rebeckah Dalton and Helen Webster both have a wealth of experience working in the lifestyle and home categories.
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