Event Merchandising opens doors of Eurovision pop-up shop

With Liverpool gearing up to host the Eurovision Song Contest next week, an official pop-up store has opened in the city’s Liverpool ONE shopping, dining and entertainment venue.

Event Merchandising has been appointed as the official retailer in the arena, at festival fan sites and at shops throughout the city.

The shop in Liverpool ONE opened its doors on 1 May and will remain open until 14 May.

Situated on Manesty’s Lane, the 1,400 sq ft store’s design has been inspired by the theme of ‘You’ll Never Sing Alone’ and includes a full range of merchandise including mugs, caps, hoodies, t-shirts and limited edition replicas of the Eurovision Song Contest trophy.

In addition, fans are also able to purchase a number of novelty items to help them celebrate at home, Eurovision style.

Liverpool is hosting the semi finals (9 and 11 May) and the final (Saturday 13 May) on behalf of last year’s winner, Ukraine.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.