Company is looking to position itself as the go-to mobile games partner for IP owners in games and entertainment.
Exient has rebranded its Sad Puppy and Donut labels under a new Exient Publishing banner, as it seeks to position itself as the go-to mobile games partner for IP owners in games and entertainment.
The company – which is headed up by industry veteran Dave Hawkins – has experienced huge success over the last 12 months with the self-published Lemmings Puzzle Adventure, having previously built its business providing work-for-hire services on IP including FIFA, Angry Birds, F1 and more.
Earlier this year, the company unveiled a new corporate brand identity and is now expanding its headcount across offices in the UK and Malta to support the development and publishing of self-funded mobile games based on IPs from the worlds of games, TV and entertainment.
Several titles are already lined up for 2021.
Donut Publishing will remain as a legal entity in the UK in order to service existing titles, however all new titles will be published through Exient Publishing going forward.
In addition to development roles, the company is focusing its recruitment on marketing, user acquisition and community management to support its publishing activities.
“The success we’ve experienced with Lemmings Puzzle Adventure has given us the confidence to double down on our publishing activity, so bringing everything under a single Exient Publishing brand was the next logical step in our evolution,” said Nusrat Shah, coo at Exient. “We have a pipeline of self-funded projects for 2021 based on really exciting IPs and we’re keen to work with IP holders and brands interested in taking their properties to mobile platforms.”
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