This ad will be closed automatically in X seconds.

Fauna looking to grow True and the Rainbow Kingdom in Turkey and the Balkans

Guru Studio has confirmed the expansion of the True and the Rainbow Kingdom brand, with Fauna Entertainment securing new licensing and media deals in Turkey and the Balkans.

Fauna Entertainment is the exclusive licensing and media distribution partner for the preschool brand in the territories – managing apparel, publishing, accessories, games, broadcast television, digital media and live shows.

It has placed True and the Rainbow Kingdom on Cartoon Network Turkey, which will begin airing in February 2023, and on Bosnian national television Hayatovci in 2023. Alongside FreeTV placement, the Turkish YouTube channel managed by Fauna has already surpassed 20,000 subscribers.

Fauna has also secured a number of key licensing partners including Beta Kids (picture and activity books); CA Games (puzzles); Hobby Tex (bedding); and Umit Canta (backpacks) which will all be launching in 2023.

True and the Rainbow Kingdom will also be hitting the road in Turkey with live musical shows scheduled as early as February 2023.

“Building and activating a brand requires not only market expertise but a deep synergy between the brand owner and the agency,” commented Beti Hekimoğlu, business development director at Fauna. “Thanks to our fruitful partnership with Guru, we’ve been able to accomplish these exciting and promising achievements in an impressively short time. True and the Rainbow Kingdom has amazing global appeal and will undoubtedly grow in 2023 and beyond.”

Corey Caplan, senior director of international sales at Guru Studio, continued: “The creative and passionate team at Fauna is executing a 360-degree strategy for True and the Rainbow Kingdom that is already seeing tremendous results.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

A new globally-focused brand and communications agency has opened its doors, supporting a roster of clients in the consumer products, entertainment and charitable sectors....
Called Hey Duggee Deck the Halls, the song is available on the character's YouTube, plus BBC iPlayer and all major music streaming platforms....
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
The Point.1888 has been busy securing multiple new licensees for the HarperCollins Children’s Books’ publishing brands, in the centenary year of Judith Kerr's birth....
The American fashion and lifestyle brand has reprised its collaboration with Disney to create a new collection of apparel, accessories and lifestyle goods to celebrate the studio's 100th anniversary....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.