This ad will be closed automatically in X seconds.

Fauna looking to grow True and the Rainbow Kingdom in Turkey and the Balkans

Guru Studio has confirmed the expansion of the True and the Rainbow Kingdom brand, with Fauna Entertainment securing new licensing and media deals in Turkey and the Balkans.

Fauna Entertainment is the exclusive licensing and media distribution partner for the preschool brand in the territories – managing apparel, publishing, accessories, games, broadcast television, digital media and live shows.

It has placed True and the Rainbow Kingdom on Cartoon Network Turkey, which will begin airing in February 2023, and on Bosnian national television Hayatovci in 2023. Alongside FreeTV placement, the Turkish YouTube channel managed by Fauna has already surpassed 20,000 subscribers.

Fauna has also secured a number of key licensing partners including Beta Kids (picture and activity books); CA Games (puzzles); Hobby Tex (bedding); and Umit Canta (backpacks) which will all be launching in 2023.

True and the Rainbow Kingdom will also be hitting the road in Turkey with live musical shows scheduled as early as February 2023.

“Building and activating a brand requires not only market expertise but a deep synergy between the brand owner and the agency,” commented Beti Hekimoğlu, business development director at Fauna. “Thanks to our fruitful partnership with Guru, we’ve been able to accomplish these exciting and promising achievements in an impressively short time. True and the Rainbow Kingdom has amazing global appeal and will undoubtedly grow in 2023 and beyond.”

Corey Caplan, senior director of international sales at Guru Studio, continued: “The creative and passionate team at Fauna is executing a 360-degree strategy for True and the Rainbow Kingdom that is already seeing tremendous results.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
PrimarkLionKing500x500
 
In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
LOLHamleys500x500
 
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
TfLLondonSpirit500x500
 
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
HumanLoveBigPicture500x500
 
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
MaitlandxPoate500x500
 
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
BlueZooRSPB500x500
 
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.