Guru Studio has confirmed the expansion of the True and the Rainbow Kingdom brand, with Fauna Entertainment securing new licensing and media deals in Turkey and the Balkans.
Fauna Entertainment is the exclusive licensing and media distribution partner for the preschool brand in the territories – managing apparel, publishing, accessories, games, broadcast television, digital media and live shows.
It has placed True and the Rainbow Kingdom on Cartoon Network Turkey, which will begin airing in February 2023, and on Bosnian national television Hayatovci in 2023. Alongside FreeTV placement, the Turkish YouTube channel managed by Fauna has already surpassed 20,000 subscribers.
Fauna has also secured a number of key licensing partners including Beta Kids (picture and activity books); CA Games (puzzles); Hobby Tex (bedding); and Umit Canta (backpacks) which will all be launching in 2023.
True and the Rainbow Kingdom will also be hitting the road in Turkey with live musical shows scheduled as early as February 2023.
“Building and activating a brand requires not only market expertise but a deep synergy between the brand owner and the agency,” commented Beti Hekimoğlu, business development director at Fauna. “Thanks to our fruitful partnership with Guru, we’ve been able to accomplish these exciting and promising achievements in an impressively short time. True and the Rainbow Kingdom has amazing global appeal and will undoubtedly grow in 2023 and beyond.”
Corey Caplan, senior director of international sales at Guru Studio, continued: “The creative and passionate team at Fauna is executing a 360-degree strategy for True and the Rainbow Kingdom that is already seeing tremendous results.”