The Lumistella Company, Rocket Licensing and McDonald’s have teamed to launch the first ever The Elf on the Shelf Happy Meal.
Available until 20 December in all UK and Ireland restaurants, through McDelivery and via the McDonald’s app, the Happy Meal includes branded packaging and a choice of one of ten North Pole plush characters – The Elf on the Shelf Scout Elves, Elf Pets or Elf Mates toys – or one of two books – Merry Christmas, It’s Your Elf and Merry Christmas, It’s Your Reindeer.
Lumistella-themed activity sheets and games are available online at McDonald’s Family Fun Hub, while an activity pack envelope is on hand for drive-through restaurant visitors.
McDonald’s restaurant customers can also enjoy a ‘Gift Launcher’ table game, a ‘Spot The Elf Pets’ digital floor game and two iPad app games available in selected restaurants – Find Santa’s Helpers and Santa’s Sleigh Stack Up. Restaurant touchpoints will support the campaign including a cabinet displaying Happy Meal toys and books, an animated window screen, posters, balloons and flags.
The campaign itself will be supported by a significant marketing campaign across multiple media, including an animated TV commercial showcasing Santa himself. The Elf on the Shelf Happy Meal toys, books and in-store communications were designed by McDonald’s long-term partner, customer engagement agency The Marketing Store.
“This first-ever The Elf on the Shelf Happy Meal is a wonderful collaboration that brings together these much-loved brands and characters in an exciting new campaign,” commented Christa Pitts, co-ceo at The Lumistella Company. “Starring Santa’s official North Pole helpers, Scout Elves, Elf Pets and Elf Mates, this Happy Meal is sure to be a holiday hit with families at McDonald’s restaurants across the UK and Ireland.”
Rob Wijeratna, joint md at Rocket Licensing, which manages licensing for Lumistella and The Elf on the Shelf brand in the UK and Ireland, added: “The Elf on The Shelf brand is a memorable Christmas tradition that creates enjoyable shared family moments, cherished memories, and new holiday traditions. This partnership with McDonald’s underlines the continuing strength of The Elf on The Shelf brand and fellow North Pole characters as an iconic Christmas brand in the UK.”