Gifting specialist Fizz Creations is looking for further growth following a strong 2023.
The company – which has just launched a redesigned SLUSH PUPPiE machine, marking the first major update to the popular product – is anticipating growth primarily in the overseas markets. It is expecting to see an expansion in its lighting, kitchen gadgets and gaming products, leveraging new and existing licences.
“In the licensing space, our primary goal for 2024 is to deepen and diversify our portfolio with high-value, licensing partnerships,” commented Zoe Ryan, head of marketing at Fizz Creations. “We want to collaborate with iconic brands that resonate with our target audience and product expertise. Additionally, we’re looking to explore untapped markets and demographics, introducing products that cater to a wider range of consumer tastes and preferences while strengthening our relationships with existing licensors and scouting for new, exciting opportunities.”
The company will be heading to Spielwarenmesse, Spring Fair and New York NOW, highlighting products including new designs featuring Tetris, Care Bears, PAC-MAN and its latest addition, Squishmallows. It will also be expanding its footprint in the US with new ranges including ICEE and SUPERPRETZEL among others.
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