Deal secured with Epic Games and IMG to create range of apparel for hit game.
Fashion UK and Global Licensing have secured a deal with Epic Games to create a range of Fortnite apparel.
The new collection will include daywear, nightwear, outerwear and selected accessories for adults and teens. Products will launch into retail later on this year.
The deal was brokered by IMG Licensing.
“Fortnite is the most talked about game on the market right now and we are excited to represent the brand with our award winning creativity,” said Mickey Mattu, md of Fashion UK and Global Licensing. “This is a great opportunity for us and we are eager to launch the branded collection.”
Mark Rein, co-founder of Epic Games, added: “Fashion UK has shown it can do amazing work with some of the biggest brands in entertainment. “Partnering with them was a natural fit, and we think our players are going to really love all of the cool stuff in the Fortnite collection.”
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