Company appoints LICENT to develop the preschool brand in mainland China.
Hong Kong-based kids content production and distribution company, FUN Union has welcomed a new agent to the fold for the BabyRiki brand.
LICENT has been appointed to develop the preschool property in mainland China. The programme will cover a wide range of consumer products, publishing, games and apps, education centres and other merchandise categories.
BabyRiki aims to support balanced and comprehensive child development based on 4Q principles: IQ (intellectual), EQ (emotional), AQ (artistic) and MQ (movement).
“We believe now is exactly the right moment to give BabyRiki brand a spin in the L&M segment in China, as the levels of awareness and loyalty with the target audience have reached certain benchmarks,” said Diana Yurinova, ceo of FUN Union. “With such a strong partner as LICENT, we are sure our brand is bound for success and we are hoping for a long-term and strategic cooperation.”
Toni Qiu, partner of LICENT, added: “It is our honour to work with Fun Union and help to bring BabyRiki 4 Qs immersive experience to China consumers.
“We would enroll more licensees to this league and provide a wide range of product solution to parents for kids’ early development.”
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