This is the first time a major German retailer has launched a Dr. Seuss consumer products collection, outside of core publishing.
Thalia – the market leader in retail book stores in Germany, Austria and Switzerland – has launched a Christmas gift collection based on Dr. Seuss’ How the Grinch Stole Christmas.
The collection which includes mugs, napkins, handkerchiefs, Christmas decorations and gift bags, is the first time a major German retailer has launched a Dr. Seuss consumer products collection, outside of core publishing.
It is being supported with in-store table top displays and point of sale material in over 280 stores, and is featured in a Christmas flyer which is mailed out with all online orders in the lead up to Christmas.
The deal was brokered by WildBrain CPLG on behalf of Dr. Seuss Enterprises.
“We are incredibly excited to see this collection launch,” said Sibylle Gondolf, md at WildBrain CPLG Germany. “Thalia is a significant retailer throughout the GAS region with stores in most major shopping centres and a significant online business.
“This launch marks the start of the Dr. Seuss licensing programme roll-out in Germany with plans underway to extend the business into new categories and retail distribution.”
Susan Brandt, president of Dr. Seuss Enterprises, added: “Germany is a focus market for us in Europe to develop and build the Dr. Seuss licensing programme and Thalia book stores is a natural launch partner for the Grinch gift collection.
“We are working closely with the WildBrain CPLG team to build the licensing programme in this market and replicate the successes we have already seen in the UK.”
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